Louis Vuitton knows how to make an electric entrance in Chicago.
The luxury brand painted its new West Loop pop-up store neon orange, an homage to its menswear artistic director Virgil Abloh and his men's 2019 Fall/Winter collection. A few limited-edition, orange-hued pieces are for sale inside the pop-up shop, open through July 7 at 1100 W. Randolph St.
The part-retail, part-art installation destination coincides with a showcase of Abloh's work at the Museum of Contemporary Art, titled "Virgil Abloh: “Figures of Speech.”
Take a look at the building and some of its first, biggest fans below.