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"The intention was not to cause an international incident," Lynch said, whose marketing blog can be found here.
He said he bought the web site URL last March when his attitude on the Olympics began to sour.
"I walked from the idea where I thought this was the type of city where something like that would do really well, to questions -- it was just the process after that," Lynch told the Tribune.
Lynch made the site live on September 20. It gained traction when he leaked a link to Chicagoist.com and NoGamesChicago.com, after that it just took off.
Many speculated as to the origin of the site. GamesBids.com founder Robert Livingston said he thought the site was made by individuals in Rio.
"To produce this video is quite a feat," he said referring to a video montage of Chicagoans advocating for the Olympics to go to Rio. "That makes me think there's something to this. There's money behind it becasuse they produced that video.
Lynch said he won’t take credit for the Games’ demise if Chicago doesn’t land the bid.
"If we don't get the bid, and you can blame it on a one-page Web site? I would suggest the bid wasn't so strong after all. In this contest, you really do have four great cities, and a lot of sentimental logic in Rio for the vote to go that way,” Lynch told the Tribune.