McDonald’s just got a major makeover.
To start off the New Year on a fresh foot the fast-food giant took on a resolution of its own: to completely overhaul the look and feel of their packaging, opting to go with colors outside of their traditional red and yellow staples for the first time in more than six decades.
This month McDonald’s restaurants across the U.S. will begin handing customers brand new carry-out bags, fountain cups and sandwich boxes that they hope reflect the “simple” and “fresh” food the company says they aim to carry. The transition to the new packaging will expand to all 36,000 restaurants worldwide throughout 2016, according the company announcement.
Each day 69 million customers visit McDonald’s, and the company says they wanted to give their customers a noticeable change from the mainstay McDonald's look. They believe the upgraded bright and clean take-out designs are more inline with the company’s vision to be a “modern and progressive” burger company.
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“McDonald’s is a fun and modern brand and this was a progressive way to turn our packaging into art and support a community where fashion is an expression,” said Matt Biespiel, McDonald’s senior director of global marketing. “It was fun to join these ideas together and create playful pieces that connect our customers to the brand.”
The company also announced they plan to source all of their fiber-based packaging from recycled or certified sources by 2020.
“We’re proud of the progress we’ve made and initiatives like this are important to our customers who care about the planet,” continued Biespiel in the company’s statement.