The days of hiring an expensive PR firm to get your company's message out there is apparently over. All you need is a video camera, a little bit of rhythm and YouTube.
And just as the "Call Me Maybe" craze appeared to be on its last legs, a new viral video is burning up the Internet. South Korean performer Psy's "Gangnam Style" music video has been watched more than 200 million times on YouTube and the imitators are coming out the woodwork.
The University of Illinois at Chicago's athletic department jumped into the fray this week, releasing a "UIC Flames Gangnam Style" video featuring athletes, cheerleaders and coaches.
And in case you missed it, even in the midst of their strike last week, the Chicago teachers found time to put together a "Call Me Maybe" parody.
Politics aren't immune from the craze. The Chicago Young Republicans have racked up more than 130,000 views for its "Call Me Maybe" video.
Sounds like a sure-fire plan, but before you start organizing your own parody video, beware what a group of California lifeguards found out the hard way -- make sure you get your boss' permission first.