20-Foot "Trump" Letters Begin Going Up on Trump Tower

Backlit letters will be added just below the 16th-floor terrace

Thursday, May 8, 2014  |  Updated 5:57 AM CDT
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Workers began hanging 20-foot-tall, illuminated letters this week spelling

Workers began hanging 20-foot-tall, illuminated letters this week spelling "TRUMP" on the south side of the Trump International Hotel & Tower. Susan Carlson reports.

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Donald Trump will soon see his name in lights over Chicago.

Workers began hanging 20-foot-tall, illuminated letters spelling the real estate mogul's name "TRUMP" on the south side of the Trump International Hotel & Tower, at 401 N. Wabash Ave.

The stainless-steel letters will be added just below the 16th-floor terrace and be back-lit with LED lights. Together the letters will span about 141 feet across the building.

Crain's Chicago Business reported the city approved the letters last fall, but this winter's weather prevented them from being erected sooner.

Trump told the publication his lit-up name won't block any city views, but an architect and preservation activist told Crain's they worry about the size and the scale of the letters and their effect on the skyline's branding.

The 92-story skyscraper, which houses a hotel and condominiums, stands 1,389 feet tall and is Chicago's second-tallest building.

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