McDonald’s Partners With Weight Watchers
Weight Watcher’s Gives The Filet-O-Fish Point Approval
By ADRIANA CORREA
Updated 10:01 AM CDT, Thu, Mar 4, 2010
McDonald's corporation is trying to slim down.
The Oak Brook-based company has received Weight Watchers’ seal of approval on some of their menu items, including the popular Filet-O-Fish, Chicken McNuggets and the Sweet Chili Seared Chicken Wrap.
“The partnership was initiated for the growing number of customers interested in health and well being,” said Mark Hawthorne, McDonald’s New Zealand managing director. The Weight Watchers items will be marketed to the Kiwis first.
The fast food giant joined forces with the world’s leading weight management organization to offer customers new meal combinations, each offering a Weight Watchers POINTS value of 6.5 per item.
Over the past few years, McDonald’s has aimed at offering healthier food items for those weight-conscious costumers. As part of the deal, McDonald’s restaurants will soon use the Weight Watchers logo on its menu boards to promote healthy eating to its customers.
“The switch to a healthier canola blend cooking oil means menu items such as the Filet-O-Fish and Chicken McNuggets contain 60 percent less saturated fat than they did six years ago,” Hawthorne said.
Emma Stirling, a Weight Watchers Nutrition Advisor, believes this new partnership is a positive step for customers of both companies.
“Our philosophy is that all food can be part of a healthy, balanced diet taking into account portion control and frequency. We have worked hard to help guide people when they are eating out," Stirling said.
First Published: Mar 4, 2010 8:54 AM CDT
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