Inc Well | Small Business Advice for Chicago Entrepreneurs
A how-to blog for Chicago business
Thursday, Aug 8, 2013 at 8:03 AM
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By David Wolinsky

Nearly 70 Percent of CEOs Not Using Social Media: Study

Nearly 70 Percent of CEOs Not Using Social Media: Study

A staggering majority of CEOs are shunning social media, and the reason why isn't clear. The best guesses are that they likely just don't care or are far busier working and think it's a piddling distraction. Read »

Thursday, Aug 1, 2013 at 1:55 PM
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By Mike Muhney, Edited by: David Wolinsky

Why Social Media Can't Save Everything

Why Social Media Can't Save Everything

Social is the new normal, as experts suggest and the masses demonstrate, and it operates on an even more precious commodity than exposure. That currency is trust. While advancements bring new opportunities, they... Read »

Tuesday, Jul 30, 2013 at 11:22 AM
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By Josh Burns, Edited by: David Wolinsky

Why Facebook Hashtags are a Big Deal for Your Business

Why Facebook Hashtags are a Big Deal for Your Business

Facebook has finally adopted the use of hashtags. And you may think I’m crazy, but this could be some great news for your business using social media. Read »

Monday, Jul 29, 2013 at 12:40 PM
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By Brooke Lighton, Edited by: David Wolinsky

When Social Media Backfires

When Social Media Backfires

Social media promotions can be risky business. Every brand wants to make a splash on social media. Whether your new product goes viral either through a game, a video or putting a terrorist’s picture on the cover... Read »

Monday, Jul 22, 2013 at 11:41 AM
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By Steve Robinson, Edited by: David Wolinsky

How to Get More Customers Through Visual Storyteller

How to Get More Customers Through Visual Storyteller

It’s time to hop off the hammock and shake up your marketing routine with visual storytelling. Why? Well, it’s a great way to engage your customers and grow your business. So if you’re up for a new challenge,... Read »

Wednesday, Jul 17, 2013 at 1:55 PM
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By David Wolinsky

Study: Is Twitter’s Vine Shriveling?

Study: Is Twitter’s Vine Shriveling?

I’m a big big fan of Vine, Twitter’s video app that creates continuous six-second loops, but it seems that my enthusiasm for it and its promise alone may either be misguided or not enough to turn it around.... Read »

Monday, Jul 8, 2013 at 1:41 PM
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By David Wolinsky, Lindy Sinclair

Social Media Book Club: “The $100 Startup”

Social Media Book Club: “The $100 Startup”

Hi and welcome to the very first installment of the Social Media Book Club. It’s a new Inc. Well experiment I’ve been wanting to unveil for quite some time; let me explain how this works and what it is. On what... Read »

Friday, Jul 5, 2013 at 11:02 AM
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By Steve Robinson, Edited by: David Wolinsky

Scoring a Marketing Hat-Trick With Email, Social Media and Events

Scoring a Marketing Hat-Trick With Email, Social Media and Events

Now that the Stanley Cup is back in the city where it rightfully belongs, you have to admit that it was one of the most gut-wrenching playoff series to date. In the midst of all of the overtimes, injuries and... Read »

Monday, Jul 1, 2013 at 5:46 PM
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By David Wolinsky

How Should You Use LinkedIn?

How Should You Use LinkedIn?

Social media may be the ultimate frontier proving the old maxim “you get out of it what you put into it.” My students at DePaul think LinkedIn is a joke; my Second City students rarely have profiles on it;... Read »

Monday, Jul 1, 2013 at 5:46 PM
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By Chris Ruys, Edited by: David Wolinsky

How to Diffuse Customer Anger

How to Diffuse Customer Anger

Social media makes it a lot easier for customer complaints to be heard. A single complaint can grow into a roar if it’s shared on social media platforms. A negative post on Yelp, an angry status update on... Read »

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About
NBC Chicago's "How-To" start up blog aims to help your entrepreneurial idea germinate and grow into a fully functioning business. Lean on our experts, ask questions and find out best practices to take your passion project professional.

NBC TV, Television Stations & Broadcast Companies, Chicago, IL

What We Cover
Daily Deals

Daily Deals

Learn from the original daily deals site, Groupon.

Pets

Pets

Some officials have estimated the City of Chicago's dog population to be somewhere around 500,000. Add in all the cats, fish and birds and you've got yourself an industry just begging -- and barking -- to be...

Social Media

Social Media

Social media offers traditional business minds a 12-6 curve ball. But we can help.

Fashion

Fashion

There are plenty of questions for a fledgling fashionista to answer. Never fear: We've got the goods.

Marketing

Marketing

Good luck making a dent in the public conscience if you don't have marketing and branding plan to get your message out.

Food Business

Food Business

Experts say 90 percent of new restaurants fail in their first year of operation. You want to be the 10 percent that makes it. But how?

See more What We Cover
Authors
David Wolinsky David Wolinsky is a freelance writer, lifelong Chicagoan, and reasonably handsome business-study scion.
Kim Vatis Kim Vatis joined NBC5 News in 1997. She currently Anchors the weekend morning newscasts, is general assignment reporter and special projects reporter for the 10 PM newscasts.
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