Inc Well | Small Business Advice for Chicago Entrepreneurs
A how-to blog for Chicago business
Thursday, Oct 24, 2013 at 1:03 PM
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By Rebecca Otis, Edited by: David Wolinsky

How to Measure Social ROI

How to Measure Social ROI

Social media has become a necessary component of almost any marketing plan. But, not all small businesses have the social media resources (time, budget, or professional support) to grow their brand, promote... Read »

Wednesday, Oct 23, 2013 at 7:27 PM
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By Richard Ueberfluss, Edited by: David Wolinsky

Should You Franchise or Go Solo?

Should You Franchise or Go Solo?

When I decided to start my own business, even with a broad business background, I had to determine if I had the skills required to put out a shingle and open my doors for business. It didn’t take me long to... Read »

Monday, Oct 21, 2013 at 1:53 PM
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By Adam Clemence, Edited by: David Wolinsky

How to Choose Your Social Media Voice

How to Choose Your Social Media Voice

All writers, comedians, and orators need to “find their voice.” The same is true for social media platforms, especially if you’re looking to drive engagement. As I’ve learned during my time running social media... Read »

Friday, Oct 11, 2013 at 3:55 PM
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By Nina Interlandi-Bell, Edited by: David Wolinsky

Why You Should Pick Your Social Media Battles

Why You Should Pick Your Social Media Battles

The Internet: simultaneously exciting and exhausting, useful and useless. Social media, in particular, is a hot topic these days for businesses large and small. You can try to tackle it all yourself, slough... Read »

Tuesday, Oct 8, 2013 at 10:36 AM
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By Mike Muhney, Edited by: David Wolinsky

Whatever You Do, You're in Sales (and that's OK)

Whatever You Do, You're in Sales (and that's OK)

Any successful salesperson will tell you that “sales” is about relationships. And more often than not, the better your relationships, the better your sales. But what about professionals without the word "sales"... Read »

Tuesday, Oct 8, 2013 at 10:36 AM
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By David Wolinsky

App Shout-Out: Don’t Have a Scanner? Try TurboScan

App Shout-Out: Don’t Have a Scanner? Try TurboScan

A few years ago my printer got busted. Not thinking, I chucked it out instantly. It was $50 and the tray to hold paper was broken off by a cat who lives in my apartment. She’s a tiny five-pound cat, and somehow... Read »

Monday, Oct 7, 2013 at 11:02 AM
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By David Wolinsky

What We Talk About When We Talk About Networking

What We Talk About When We Talk About Networking

The other big hat — and I wear many large hats — I wear is my Second City-teaching/web series-producing/comedy-in-general hat. What it has in common with my small-biz hat is, well, actually, a lot. But... Read »

Monday, Oct 7, 2013 at 10:38 AM
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By David Wolinsky

Martha Stewart vs. Apple PR

Martha Stewart vs. Apple PR

No matter how progressive we may think brands are getting, nobody likes having bad things about them being said on the Internet. Only, wait, the Internet is a veritable rainbow of sass, overflowing at any given... Read »

Friday, Oct 4, 2013 at 3:52 PM
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By David Wolinsky

Chicago Startup Kickstarter Watch: Hale Dreamer

Chicago Startup Kickstarter Watch: Hale Dreamer

Even though everyone and their kid brother has a Kickstarter these days, the site still stands as an important testament to the entrepreneurial spirit — and just how many people have good ideas and how few of... Read »

Wednesday, Oct 2, 2013 at 4:28 PM
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By Jennifer Fortney, Edited by: David Wolinsky

Why You Need to be Telling Your Story, Not Selling

Why You Need to be Telling Your Story, Not Selling

It’s no surprise that over my years in journalism and public relations I have watched a lot change. And I mean a lot. There was a time when it really truly mattered who I knew in the media, and while those... Read »

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About
NBC Chicago's "How-To" start up blog aims to help your entrepreneurial idea germinate and grow into a fully functioning business. Lean on our experts, ask questions and find out best practices to take your passion project professional.

NBC TV, Television Stations & Broadcast Companies, Chicago, IL

What We Cover
Daily Deals

Daily Deals

Learn from the original daily deals site, Groupon.

Pets

Pets

Some officials have estimated the City of Chicago's dog population to be somewhere around 500,000. Add in all the cats, fish and birds and you've got yourself an industry just begging -- and barking -- to be...

Social Media

Social Media

Social media offers traditional business minds a 12-6 curve ball. But we can help.

Fashion

Fashion

There are plenty of questions for a fledgling fashionista to answer. Never fear: We've got the goods.

Marketing

Marketing

Good luck making a dent in the public conscience if you don't have marketing and branding plan to get your message out.

Food Business

Food Business

Experts say 90 percent of new restaurants fail in their first year of operation. You want to be the 10 percent that makes it. But how?

See more What We Cover
Authors
David Wolinsky David Wolinsky is a freelance writer, lifelong Chicagoan, and reasonably handsome business-study scion.
Kim Vatis Kim Vatis joined NBC5 News in 1997. She currently Anchors the weekend morning newscasts, is general assignment reporter and special projects reporter for the 10 PM newscasts.
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