The Impossible Slider will make its fast-food debut today at White Castle.
The new burger will be available at over 140 locations throughout New York, New Jersey and Chicagoland.
The plant-based burger will be topped with smoked cheddar cheese, pickles, onions and served on a signature bun. The Impossible Slider will be available individually for $1.99, and can be ordered as part of a combo meal.
The award-winning burger from Impossible Foods will provide an all-new plant-based option for White Castle’s loyal fans, who are dubbed “Cravers” for their insatiable hunger for the irresistible, snack-sized sliders. White Castle is known as the progenitor of American fast-food. The Original Slider ® is still considered “ the most influential burger of all time.”
“White Castle’s model has been often imitated but never duplicated -- an impressive feat in the hypercompetitive fast-food sector,” said Impossible Foods’ Founder and CEO Dr. Patrick O. Brown. “We look forward to working closely with White Castle, and together learning how to popularize plant-based meat with mainstream burger lovers.”
