Chicago Fire

SeatGeek Buys Naming Rights to Chicago Fire Stadium

Online ticket broker SeatGeek has acquired the naming rights to the home stadium of the Chicago Fire, the company announced Thursday.

The stadium, currently known as Toyota Park, will be known as SeatGeek Stadium once the current MLS season ends, the company said in a press release.

The Village of Bridgeview praised the new arrangement in a press release, saying that they are “thrilled” with the new name.

“We’re thrilled to align ourselves with SeatGeek as our new naming rights partner,” Mayor Steven Landek said. “We’re excited about SeatGeek making a meaningful and long-term investment in the stadium and our community.”

The area around the stadium is undergoing serious work, with a new Hampton Inn and Suites going up nearby, along with a variety of other businesses and restaurants, according to the press release.

The new naming rights partnership was orchestrated by W Partners, a sales and marketing firm funded by the Ricketts family, who owns the Chicago Cubs. 

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