The Chicago Blackhawks are looking to get fans fired up for the coming season, and to help in that effort they released a new hype video on Thursday.
The video, titled “Believe in One Goal,” stars Blackhawks forward Patrick Kane and Jonathan Toews, along with head coach Joel Quenneville and Team President John McDonough. The ad features the team members discussing the team’s failure to reach the playoffs last season, and chronicles their efforts to make sure it doesn’t happen again this time around:
“This is not an apology,” Quenneville says to kick the video off.
Duncan Keith also is featured in the video, saying “we’ve created the very standard to which we hold ourselves.”
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The Blackhawks missed the playoffs in 2018, marking the first time since 2008 they hadn’t appeared in the postseason. The team is set to kick off their 2018-19 campaign on Thursday night, playing the Ottawa Senators in a road test. Puck drop is scheduled for 6:30 p.m.