Wrigley's Gum Ads Causing Stink

(Crain’s) — Wm. Wrigley Jr. Co.’s advertising claims that its Eclipse gum kills germs that cause bad breath has caused a stink with rival Cadbury and the Council of Better Business Bureaus. A division of the business organization announced Wednesday that it’s recommending Wrigley ...

Copyright CRAIN - Crain's
Contact Us