United’s New Branding Takes Off

United Airlines has has begun rolling out its new branding and has merged United and Continental kiosks at O'Hare's Terminal One.

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United Airlines has has begun rolling out its new branding and has merged United and Continental kiosks at O'Hare's Terminal One.
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The new logo uses Continental's globe with a deeper shade of United's blue.
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About 40 percent of the new airline's aircraft are already sporting the new look.
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At 90 airports around the country, passengers can now check in at combined kiosks. Up until now, United and Continental had operated separate kiosks.
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Continental and United are still operating as separate airlines until they get their single airline certificate from the FAA.
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