You've Got the Golden Ticket

Hershey's prodcuts could win you Rascal Flatts prizes

Willy Wonka's candy factory may be a fairy tale, but this summer the equivalent of his golden ticket could be yours.

And while you won’t find any prizes in a Scrumdiddlyumptious Bar, your run-of-the-mill Hershey products should do the trick.

The Hershey Company is celebrating the summery goodness of s’mores and country music by giving fans the opportunity to win a private performance with the award-winning country sensation Rascal Flatts through their “Hershey’s Rocks Your Block” promotional event.

Rascal Flatts will be making a stop in Chicago for their Wrigley Field performance on Saturday, July 18, and Hershey’s is sponsoring their American Living Unstoppable 2009 tour. Hershey’s is hyping up the tour with their contest, which offers fans the opportunity to win Rascal Flatts-themed prizes each day after.

“We’re excited to partner with one of music’s hottest groups to celebrate and promote summertime happiness,” Michele Buck, Senior Vice President and Global Chief Marketing Officer of The Hershey Company said. “S’mores is the perfect summer treat and the classic combination of Hershey®’s Milk Chocolate, graham crackers and marshmallows, coupled with Rascal Flatts music, is a great way to celebrate this summer.”

Running until September, fans could win Visa gift cards to create their own s’mores-themed block parties or VIP trips to Rascal Flatts concerts. Other prizes include free music downloads, and of course, the grand prize of a private block party for 100 friends featuring Rascal Flatts.

Enter online for your chance to win, or just keep ripping open Hershey’s products.

Who knows, it could be your lucky day. And if not, you’ve still got the chocolate.

So even if Johnny Depp’s creepiness turned you off to the idea of winning a golden ticket, we’re thinking this opportunity boasts Gene Wilder-esque excitement.

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