The British Invasion of Michigan Avenue is complete, now that the much-anticipated Topshop/Topman has opened. As of 11 a.m. this morning, shoppers can head to the former Borders location to swoon over 150 new styles every week—including 50+ exclusive-to-Chicago designs.
At an opening soiree last night at the Paris Club, owner Sir Philip Green made a touching speech, flattering our fair city very nicely. Of coming to Chicago, he said, "this is the best shot we have at moving the brand forward." And of the specific location, he said Topshop actually came upon it by chance. Brand planners had been looking at a different space further along the street, but then when they wandered past Borders and saw the for sale sign, they looked at each other and said, "Oh, let's buy it!" Green calls it "a unique corner location on one of the most iconic streets in the world." And naturally we agree with this assessment.
So, take a peek as managing directors Mary Homer and David Shepherd give us the inside scoop on how the spectacular 30,000-square foot space is laid out, and more on why Chicago was the obvious choice for the brand's second U.S. location.
Topshop/Topman, 830 N. Michigan Ave.
—Original video produced by Drake Booth.
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