New TV Network Focusing on Olympics Making Debut - NBC Chicago

New TV Network Focusing on Olympics Making Debut

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    Fireworks light up the Olympic rings during the Opening Ceremony of the Turin 2006 Winter Olympic Games on February 10, 2006 at the Olympic Stadium in Turin, Italy. The Olympic Channel: Home of Team USA is designed to highlight Olympic sports and athletes and will begin airing in some 35 million American homes Saturday at 6 a.m. EDT.

    While too early for a torch lighting, a new Olympic-themed television network makes its debut Saturday morning.

    The Olympic Channel: Home of Team USA is designed to highlight Olympic sports and athletes and will begin airing in some 35 million American homes Saturday at 6 a.m. EDT.

    NBC's Mike Tirico kicks it off with a programming preview that will be repeated throughout the weekend for those sleeping in.

    It's a perilous time in the industry to start a new network. But NBC News is sharing costs and creative control with the International Olympic Committee and the United States Olympic Committee.

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    Early programming includes world championships in track & field and swimming, along with a look-back at the 1992 basketball "Dream Team."