basketball

CNBC sports business reporter Jabari Young experienced the Jan. 10 NBA courtside game between the Celtics and Pacers on the Oculus 2 headset.

The NBA is nearing a critical stretch of the season with annual Christmas Day games amid surging Covid cases across the country.

Getir expanded across Europe in 2021. Now, it has its sights set firmly on the United States.

More than 100 individuals throughout the NFL, NBA, and NHL entered Covid health and safety protocols this week.

Dr. Robby Sikka, former vice president for the Minnesota Timberwolves, encouraged “layers of protection” in the coming weeks.

The NBA, MLB and the NWSL are just some of the sports leagues that are now signing deals with cryptocurrency platforms as the popularity of crypto explodes.

The Warriors will provide FTX brand presence throughout Chase Center, the Warriors G League and NBA 2K team, and digital floor ads during RSN games.

Crypto.com’s coin CRO rallies after the cryptocurrency trading platform buys naming rights to the Los Angeles Lakers’ Staples Center.

The name change will take effect on Christmas Day, as the Lakers host the Brooklyn Nets in the National Basketball Association’s annual Christmas Day games.

College athletes and recruits are now allowed to engage in “NIL activities” consistent with state law where their school is located.

Former NBA star Shaquille O’Neal opened another Big Chicken inside an NHL arena, part of his plan to compete with bigger brands.

The NBA has launched a formal investigation into the Phoenix Suns and owner Robert Sarver following allegations of racism and misogyny in an ESPN report.

Coca-Cola announced it has bought full control of sports drink maker Bodyarmor for $5.6 billion, making it the company’s largest brand acquisition to date.

The Phoenix Suns denied allegations of racism, sexism and harassment against owner Robert Sarver ahead of the release of a possible ESPN report.

Boston Celtics player Enes Kanter tweeted a video in support of independence for Tibet. Upcoming Celtics games appear unavailable to stream on Tencent Sports.

Coinbase also gets WNBA, NBA G League and USA Basketball branding as part of agreement.

The NBA celebrates it 75th anniversary with its 2021-22 season. League commissioner Adam Silver projects $10 billion in revenue.

With the NBA season set to tip off on October 19th, let’s look at some advanced metrics being used in today’s game and how they can help you pick the most efficient NBA lineup for a team.

The Detroit Pistons want to restore its winning legacy, and owner Tom Gores tells CNBC he’s committed to the current rebuild lead by a new front office.

Eighteen former NBA players have been arrested and charged with defrauding the NBA’s Health and Welfare Benefit Plan out of $4 million.