Gov. Bruce Rauner is bringing back a familiar face to help his re-election bid.
Rauner's wife Diana - who was featured in a popular campaign ad in 2014 - is once again reaching out to voters through television screens in a new ad released Thursday.
"Bruce ran for governor to try to save our state," the first lady says, adding, "It hasn't been easy, but nothing important ever is."
Diana Rauner says her husband "stopped the insanity and delivered." While she did not mention Illinois House Speaker Michael Madigan by name, or link him to Democratic nominee J.B. Pritzker - which has been her husband's main campaign strategy - Diana Rauner does refer to "40 years of mismanagement," saying it "can't be turned around in four years."
The ad is reminiscent of her 2014 spot, in which she issues a more personal appeal outside the standard campaign rhetoric, targeted largely at the important voting bloc of suburban women.
A lifelong Democrat, Diana Rauner also serves as the president of the Ounce of Prevention Fund, a nonprofit organization dedicated to helping children in poverty.