There's something fishy going on at McDonald's.
To reel in more customers, the Oak Brook-based mega-chain launches Fish McBites on its menus this week. The bite-size pieces of Alaskan Pollock, also used in the Filet-O-Fish sandwich, will be available on the standard menu in snack, regular and shareable sizes.
McDonald's wants kids to try the new fare too. Fish McBites will be the first new Happy Meal offer in more than a decade. The new options include seven fish nuggets, tar-tar dipping sauce, French fries, apple slices and a drink.
Brian Irwin, director of marketing for McDonald's USA, told the Associated Press that research revealed parents want the seafood option. In keeping with its 2011 campaign to give customers a healthier choice, Irwin said the Fish McBites give parents another selection to choose from.
The poppable fish-bites will float on participating McDonald's menus though March to coincide with the season of Lent. Though the Fish McBites will be available for a short run, Irwin said they may be back periodically if they make a splash with customers.