Yahoo to Partner With Groupon

Groupon stays independen

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    NEWSLETTERS

    TK
    Groupon

    Rumors that Groupon, the Chicago-based group buying website, was going to strike it rich in a multi-billion sales deal with Yahoo were just that, rumors.

    Yahoo instead will partner with the popular digital coupon site instead of purchasing it, and save a  few billion dollars in the process, Reuters reports.

    In an effort to become relevant again, Yahoo announced it is partnering with Groupon and 20 other companies as part of a new program the search company is launching called Yahoo Local.

    Yahoo made the announcement Tuesday that Groupon will lead a list of local deals it will offer for bargain hunters by the company failed to explain exactly how the partnership would work.

    The thought is Yahoo would offer coupons to local businesses specially targetted for Yahoo customers based on the information they give to Yahoo.

    Some analysts are speculating that the deal could open the door for Yahoo to expand its mobile efforts.