Duncan Keith Unveils 'Keith Krunch' Breakfast Cereal | NBC Chicago
Madhouse Enforcer | Chicago Blackhawks NHL Blog
Hard-hitting Blackhawks coverage

Duncan Keith Unveils 'Keith Krunch' Breakfast Cereal

Three Stanley Cups and a pair of Olympic gold medals will make anyone famous, but for Chicago Blackhawks defenseman Duncan Keith, he now has hit another level of fame, as he has his own breakfast cereal

    processing...

    NEWSLETTERS

    Duncan Keith #2 of the Chicago Blackhawks greets fans during a red-carpet even before the season opening gameagainst the St. Louis Blues at the United Center on October 12, 2016 in Chicago, Illinois. (Photo by Jonathan Daniel/Getty Images)

    Chicago Blackhawks defenseman Duncan Keith has had an excellent career, with three Stanley Cup championships and a pair of Norris Trophies to his credit, but this week the star is hitting the next level of fame.

    He’s being featured on his own brand of breakfast cereal.

    The cereal, called “Keith Krunch,” will exclusively be available at Jewel-Osco stores in the Chicago-area, and a portion of the proceeds from each box of cereal will be donated to the defenseman’s charity Keith Relief.

    “We are excited to be the exclusive retailer selling ‘Keith Krunch’ cereal,” Doug Cygan, Jewel-Osco VP of marketing and merchandising, said in a statement. “We are even more thrilled to partner with Duncan to help raise awareness around his Keith Relief charity. We feel that our two local names can really do big things together.”

    Keith Relief was founded in 2011 by the defenseman, and the charity’s purpose is to help alleviate the financial burdens of families that have been hit hard by medical emergencies. The charity has done numerous fundraisers, including sales of Duncan Keith merchandise and an annual Keith Relief benefit concert.

    Keith isn’t the only Chicago athlete that has gotten on-board the cereal train in recent years. Chicago Cubs first baseman Anthony Rizzo also has his own branded cereal, called “Rizz-O’s,” and that breakfast treat also has a charitable angle, as it benefits Rizzo’s charitable foundation.

    Get the latest from NBC Chicago anywhere, anytime

    • Download the App

      Available for IOS and Android