Inc Well | Small Business Advice for Chicago Entrepreneurs
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How to Use WordPress Plugins More Effectively

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    NEWSLETTERS

    I don't want to get too far away from the purview of the modern entrepreneur, but let's say you're starting a business and are literally just getting started.

    You know you need a website, but don't know if you're quite ready to purchase a domain. You want a presence to get things rolling, started and primed for the pump.

    WordPress is a great interim solution that can wind up being your permanent solution, but you never know.

    Well, just because it's an intended stopgap solution doesn't mean is has to be half-assed.

    Copyblogger.com has a pretty spiffy post about what we all can learn from Friedrich Nietzsche, noted German philosopher, poet and OMG-worthy blogger, when using WordPress plugins. In this post, the author tried to research a popular quote that actually, as it turned out, was a paraphrased from something Nietzsche said: "At times, our strengths propel us so far forward we can no longer endure our weaknesses and perish from them."

    The quote we hear more often? "Our greatest strengths can also be our greatest weaknesses."

    Basically, the gist is: Be aware of your strengths and weaknesses, especially when it comes to blogging and choosing plugins for your blog. Really.

    From Copyblogger:

    "If your site needs some bit of functionality that isn’t common, you may not be able to find a plugin you can trust. If this happens, first consider whether the functionality is truly necessary. One of the biggest mistakes WordPress users make is letting a desire for “fun” — or intriguing functionality — compel them to add a plugin they don’t actually need.
    Plugins should only be installed on an “as-needed” basis, not on an “as-wanted” basis. By keeping this simple tenet in mind, your plugin strategy will already be much more solid than most."

     There's much, much more wisdom over on the original post, along with recommended plugins and the mentality behind why you probably need 'em. It's a good read -- don't be scared by all the Nietzsche stuff.

    David Wolinsky is a freelance writer and a lifelong Chicagoan. In addition to currently serving as an interviewer-writer for Adult Swim, he's also a comedy-writing instructor for Second City. He was the Chicago city editor for The Onion A.V. Club where he provided in-depth daily coverage of this city's bustling arts/entertainment scene for half a decade. When not playing video games for work he's thinking of dashing out to Chicago Diner, Pizano's, or Yummy Yummy. His first career aspirations were to be a game-show host.