The makers of Guinness are touting a new stout beer in the U.S., a maltier, fizzier version of its older, creamier sibling, the world's best-selling stout.
"This is more about refreshment and zing," said Guinness master brewer Fergal Murray, who created the new carbonated brew.
When it arrives in U.S. bars and stores April 24, the anniversary brew will be the first new stout Guinness has exported to the U.S. since it brought over Guinness Draught in the mid 1960s.
Guinness Draught, first brewed after Arthur Guinness decided to stop making ales and start making porters in 1779, became synonymous with Ireland over the centuries. More than 1.8 billion pints are consumed in 150 countries each year.
The anniversary stout will be available only in the U.S., Australia and Singapore, according to Diageo PLC, owner of Guinness and the world's largest liquor producer. The company's other brands include Johnnie Walker and Baileys.
The beer is expected to be available for about six months, said Patrick Hughes, brand director for Diageo Guinness USA. A big marketing campaign, complete with advertisements and promotions at bars, launches late this month.
Be The First to Try the New Guinness
Streeterville's Timothy O'Toole's Pub (622 N. Fairbanks Ct.) is holding a "pint party" celebrating the launch of Guinness 250 Anniversary Stout on April 24.
Guinness will give away complimentary pints of Guinness 250 Anniversary Stout from 8:30 p.m. to 10 p.m.
You can also win Guiness swag by playing a variety of games at the event.