Apparently not everyone is lovin’ McDonald’s.
The Illinois-based chain ranks the lowest of all big-name fast-food chains in terms of customer satisfaction in the American Customer Satisfaction Index, released Tuesday.
McDonald's dropped 3 percent compared to last year, giving the chain an ACSI rating of 71 out a possible 100. The company did not immediately respond to a request for comment.
Barely inching out McDonald’s was Taco Bell, which also dropped 3 percent for a rating of 72.
KFC, which had an all-time high of 81 last year, dipped 9 percent to 74, the biggest decline among all restaurants — fast food or full service.
Subway, which held the top spot in the fast-food category for several years, and Starbucks also saw major declines, with the coffee giant dropping 5 percent to 76 and the sandwich hub dipping 6 percent to 78.
Papa John’s and Pizza Hut were the only fast food chains that didn’t see a decline. Papa John’s remained steady and Pizza Hut increased by 3 percent, with both coming in at 82.
Americans ate out an average of four meals per week in 2013, according to data from the ACSI, marking a 60 percent increase since the end of the Great Recession.
“In a weaker economy, price plays a more important role in determining dining preferences and smaller restaurants that compete on quality rather than price may be more challenged to thrive,” the report states. “But in a strong or improving economy — as is the case now — the opposite is true.”
Full service restaurants are reportedly keeping customers happier, with a rating of 82, an increase of more than 1 percent. Fast food followed with an ACSI score of 80 and large.
U.S. & World
But perhaps the biggest contenders in keeping customers pleased are smaller chain restaurants like Panera and Chipotle, which were up 2 percent for an overall score of 83.