Traces of the name "Weight Watchers" have been scrubbed from the company's headquarters on Manhattan's Avenue of the Americas.
Purple letters — WW — now hang from the lobby announcing the $4.6 billion diet giant's new name that it unveiled in September along with its purpose: "We inspire healthy habits for real life. For people, families, communities, the world — for everyone."
The cosmetic changes are the final touches on the 55-year-old company's new plan: Sell wellness instead of weight loss to its 4.5 million subscribers.
CEO Mindy Grossman, who took the helm last summer, is tasked with maintaining a balance between WW's status as a weight-loss leader while trying to attract new subscribers who don't want to lose weight. She also has to persuade existing members to stay after reaching their goal.
Getty Images, File
In Stephen Hawking's final book "Brief Answers to Big Questions," published Tuesday by Bantam Books, the Cambridge professor begins a series of 10 intergalactic essays by addressing life's oldest and most religiously fraught question of all: Is there a God?
Hawking's answer — compiled from decades of prior interviews, essays and speeches with the help of his family, colleagues and the Steven Hawking Estate — should come as no surprise to readers who have followed his work, er, religiously, NBC News' MACH reported.
"I think the universe was spontaneously created out of nothing, according to the laws of science," Hawking, who died in March, wrote. "If you accept, as I do, that the laws of nature are fixed, then it doesn't take long to ask: What role is there for God?"
Get More at NBC News
Pushy midday shoppers nose their carts through the Korean market, stocking up on bottled kimchi and seaweed spring rolls. A few doors away, customers grab pho to go at a Vietnamese takeout counter. Across the street, lunchtime diners line up for tacos "al pastor" — spit-roasted pork — at a Mexican-style taqueria.
It's a snapshot of how much Orange County, California, has changed.
Justin Sullivan/Getty Images
There was no winner in Wednesday night's Powerball drawing, leaving the jackpot to swell to an estimated $430 million.
Between that pot and the Mega Millions lottery prize, which rose from $900 million after Tuesday's winner-less drawing to $970 million on Thursday, there is $1.4 billion up for grabs in the coming drawings — though the odds of winning remain extremely long.
The winning numbers in the Powerball drawing were 3, 57, 64, 68 and 69, with a Powerball of 15. The prize was $378 million. The next drawing is Saturday.
The U.S. government is offering an unprecedented $10 million reward to capture the leader of the Jalisco New Generation Cartel.
Nemesio Ruben Oseguera Cervantes, 52, is known as “El Mencho.” He is a fugitive and was designated as a “Kingpin” under the Foreign Narcotics Kingpin Designation Act by the Department of the Treasury in April 2015.
The reward for Oseguera Cervantes’s arrest is the highest the government offers for narcotics fugitives.
A healthy dose of job growth has long been seen as a likely cure for poverty. But new research suggests that poor Americans are frequently left behind even when their cities or communities benefit from hiring booms.
When such cities as Atlanta and Charlotte enjoyed a job surge in the 20 years that began in 1990, for example, the job gains mostly bypassed residents — often African-American — who had been born into poverty.
That is among the findings of a study led by Raj Chetty, a Harvard economist whose newly launched Opportunity Atlas found no association between job growth and economic mobility for poor residents of the affected areas.
Appeals court judges weighing President Donald Trump's bid to shut down a former "Apprentice" contestant's defamation suit against him are asking a hypothetical question: Could a New York court order the president to jail if he were to buck an order in the case?
The question came up — but wasn't definitively answered — as lawyers for Trump and ex-contestant Summer Zervos argued Thursday in a New York appeals court.
Zervos sued Trump for calling her a liar after she accused him of unwanted kissing and groping in two incidents in 2007. Trump's lawyers are trying to get the case dismissed or delayed until after his presidency.
The U.S. Justice Department has opened an investigation of child sexual abuse inside the Roman Catholic Church in Pennsylvania, using subpoenas to demand confidential files and testimony from church leaders, according to two people familiar with the probe.
The subpoenas, served last week, follow a scathing state grand jury report over the summer that found that 301 "predator priests" in Pennsylvania had molested more than 1,000 children over seven decades and that church leaders had covered up for the offenders.
Now federal prosecutors are bringing the Justice Department's considerable resources to bear, according to two people who were not authorized to discuss the investigation publicly and spoke to The Associated Press on condition of anonymity.
AP Photo/Charlie Riedel, File
Two Kansas water park workers were acquitted Thursday of impeding an investigation into the 2016 death of a 10-year-old boy who was decapitated while on a ride that had been billed as the world's tallest waterslide.
David Hughes and John Zalsman were found not guilty of obstruction of justice in connection to the death of Caleb Schwab, the son of a Kansas legislator. The boy was killed while on the 17-story Verruckt waterslide at the Schlitterbahn water park in Kansas City.
Apple launched a new privacy website on Wednesday that makes it easier to download a full copy of everything you've stored on the company's servers. You can also delete everything in case you want to move your data from Apple to another company.
Getty/Alqasem Family via AP, File
Israel's Supreme Court on Thursday overturned an appeals court ruling that agreed with the government's decision to bar an American graduate student from entering the country over her alleged involvement in the boycott movement against the Jewish state.
The court accepted Alqasem's appeal, saying her desire to study in Israel undermines the premise of her alleged support for a boycott. It said that if her deportation was based on her political opinion, then the state's order was "a radical and dangerous step" that could erode Israeli democracy.
Netflix executives have been telling employees to brace for a Wall Street Journal investigation that takes a critical view of the company's corporate culture, people with knowledge of the matter tell NBC News.
Executives are expecting the piece to be similar to The New York Times' 2015 investigation into Amazon, which described a hyper-competitive and "bruising" workplace where employees were said to be held to “unreasonably high" standards, said the sources, who spoke on the condition anonymity as they were not authorized to speak publicly.
Such a piece threatens to sap morale at a company that has been widely portrayed as the envy of the media industry, given the lucrative six- and seven-figure salaries it offers to employees, to say nothing of the hundreds of millions it offers to showrunners.
Get More at NBC News
A Massachusetts boy missing for two years has been found in Florida.
Authorities say Matthew Hale was 3 years old when he was abducted by his biological mother in September 2016 after his biological father was granted full custody by courts in Massachusetts.
The National Center for Missing and Exploited Children recently received an anonymous tip that Christina and Matthew Hale were living in Orlando, according to the Orange County Sheriff's Office. The Webster Police Department contacted the Orange County Sherriff’s Office for assistance.
Manitowoc County Sheriff's Dept.
"Making a Murder." "The Jinx." "Disappeared." "The Keepers." "S-town." "Serial." The list of true crime stories is growing, along with the genre’s popularity. The crimes are the type that send shivers down your spine and tend to keep you up at night. So why do we keep watching?
Perhaps the most straightforward explanation of why we watch and continue watching true crime is the adrenaline factor. It’s a way to experience the fear and rush that thrill-seekers crave — from the safety and comfort of our couch (where we ourselves aren’t in any real, physical danger).
There’s also the need to understand the perpetrator, and make sense of what might make someone do the horrendous things that serial kills do.This understanding of criminal behavior is rooted in the functionalism theory in sociology that everyone in society — even the worst among us — have a purpose.
Get More at NBC News
Carolyn Kaster/AP, File
Former USA Gymnastics president Steve Penny was arrested Wednesday after a Texas grand jury indicted him, alleging he tampered with evidence in the sexual assault investigation of now-imprisoned gymnastics doctor Larry Nassar.