Study: Bears Fans More Loyal Than Packers Fans


Chicago Bears fans didn’t have much to cheer about last season, but according to the results of a new study, they are still among the best fans in the NFL.

The metric, designed by Emory Sports Marketing Analytics, uses a combination of statistics that measure loyalty and engagement among fans of NFL teams. In this year’s study, the Bears ended up finishing in sixth place in the rankings, just ahead of hated NFC North rival Green Bay Packers.

So why did the Packers finish below the Bears on the scale despite their recent run of success that has coincided with frequent Chicago failures?

Here’s the Emory take:

“The Steelers and Packers have great fan followings. The Seahawks are slowly developing a great fan base. And these teams will do better when we switch to non-financial metrics such as social media following. But for the current “revenue premium” model these teams just don’t price high enough. In a way, these teams with massive season ticket waiting lists are the most supportive of their fans.”

So the next time you’re at Soldier Field getting ready to shell out money for tickets or concessions, or the next time you’re grabbing a new jersey online, remember that your financial loyalty has helped the Bears finish ahead of the Packers in at least one area.

Here are the 10 NFL teams that topped the list with the most loyal fans, according to the study:

1. Dallas Cowboys
2. New England Patriots
3. New York Giants
4. Baltimore Ravens
5. New York Jets
6. Chicago Bears
7. Green Bay Packers
8. New Orleans Saints
9. Indianapolis Colts
10. San Francisco 49ers

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