Portillo’s reshaped its popular "famous chocolate cake" in time for Valentine's Day for a good cause.
Created in partnership with the American Red Cross, the chain's Heart-Shaped Chocolate Cake will be available in restaurants from Feb. 9 through Feb. 18 at $19.49.
"Portillo’s has always valued the importance of belonging to the local community and finding ways to support charitable endeavors," said CEO Keith Kinsey in a statement. "As a Marine, our founder Dick Portillo has supported charitable giving to support our service men and women."
Kinsey said 100 percent of cake proceeds up to $25,000 will go to the American Red Cross.
The cakes are available for pre-order through online or phone ordering and can be delivered as well.
"For sweethearts across the country, Portillo’s will add the special menu item to its online Shop & Ship offerings – allowing guests to deliver a heart-shaped cake to anyone nationwide."
The cake is part of the chain's charitable partnership program, Portillo’s For Good.
