McCafe is making a McDifference for McDonald's in this McEconomy. The cost-conscious coffee and the chicken Snack Wraps helped increase sales for the Oakbrook-based fast-food chain in April.
The company gives a large amount of credit to its new line of espresso-based coffee drinks called McCafe for its strong U.S. performance during the month. McDonald's is rolling the drinks out to all of its 14,000 locations nationwide. This week, it began promoting the drinks in TV, radio, print, online and outdoor ads -- part of a more than $100 million marketing campaign to introduce the line to U.S. consumers.
Sales at stores that have been open at least 13 months in McDonald's case, rose 6.1 percent in the U.S., 8.4 percent in Europe and 6.5 percent in Asia/Pacific, the Middle East and Africa.
While most restaurants have seen a downturn in this economy, McDonald's has benefited from consumers' need to save cash on its less expensive meals.