How to Engage and Empower Your Customers


"If you haven't re-calibrated your understanding of customer expectations within the last 12 months … you are out of date," concludes a post over at Business2Community. It's about social media and how it should be used to help make your customers feel more connected with your brand. I mean, I think everyone knows they should be doing that, but the question is how.

Well, the author, Erman Roman points to his own son's company, Songza, as a good example of how to do this. Of course, he might be somewhat biased, even if he disclosed that it's his son's company, but there's still something to learn from it. Songza was created back in 2008, but as the streaming music service Spotify has grown in popularity, Songza listened to what its fans wanted. Spotify is great, but it can intimidate customers by making almost every song imaginable available at a moment's notice.

But not everyone uses Spotify for the same purpose. Like, let's say you just want music for certain activities like getting ready in the morning or hosting a dinner party. Well, Songza lets you browse like that, which is what fans were clamoring for on social media.

It can be easy to get caught up in the day-to-day and ignore social media as you get busier. That doesn't mean you have to keep your eyes glued to it all day, but it helps to check in occasionally and listen. After all, as Roman correctly points out: "Nothing makes customers feel more empowered than seeing you make changes as a result of their feedback."

Read the full post over at Business2Community.

David Wolinsky is a freelance writer and a lifelong Chicagoan. In addition to currently serving as an interviewer-writer for Adult Swim, he's also a columnist for EGM. He was the Chicago city editor for The Onion A.V. Club where he provided in-depth daily coverage of this city's bustling arts/entertainment scene for half a decade. When not playing video games for work he's thinking of dashing out to Chicago Diner, Pizano's, or Yummy Yummy. His first career aspirations were to be a game-show host.

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