Michael Jordan retired from the NBA 13 years ago but still draws massive Chicago crowds.
Days before Jordan’s newest sneaker launches Saturday, fans turned out in droves at Nike’s new Jordan Brand store for the chance to buy his latest kicks, a collaboration with designer and Chicago native Don “Don C” Crawley.
The limited supply Air Jordan 2 Retro “Just Don” hit shelves Saturday for $650. Kids’ sizes retail for $350.
Don C grew up on Chicago’s South Side at a time when the Chicago Bulls, number 23 and Air Jordan sneakers were taking over the city, according to Nike’s website. Don C created his own label in 2011, and has become known for his unique designs that blend the line between sportswear and luxury fashion.
Shoe enthusiasts brought lawn chairs, sleeping bags and comforters to wrap the side of the 32 S. State St. storefront this week, braving below freezing temperatures at times. The line started Monday, a full six full days before the shoe’s release, and continued to grow by the hour.
The footwear, draped in quilted leather with suede detailing, aims to put a luxurious spin on the 1987 icon. “Just Don” and “23” can be seen imprinted in metallic gold and red on the inside of the shoe’s tongue. The creamy beige pair comes housed in a bright red box, the same color as the specialty cap that comes with the men's sizes.
For those unable to make it to the store, men’s sizes of the Air Jordan 2 Retro ‘Just Don’ will be available via a drawing on Nike.com Saturday from 9 a.m. to 10 a.m. EST.