Beyoncé

Beyoncé's new country album: Everything we know

Beyoncé tried to break the internet in a Super Bowl ad. Then, she actually did.

It's official. The next installment of Beyoncé's "Renaissance" is coming, and she's taking a turn into country music.

On March 12, the "Break My Soul" singer announced that her new album will be called "Cowboy Carter."

She shared a photo on her Instagram story of a brown and silver saddle, which had a sash on it that read, "Cowboy Carter."

Above the pic, she included a link to her website where fans can buy merch and preorder the album.

Read on for more details about the album.

Beyoncé first announced the album at the Super Bowl

During the 2024 Super Bowl, Beyoncé indicated that new music was on the way via her Super Bowl ad for Verizon.

In the ad, as part of an effort to crash Verizon’s service, Beyoncé enacts a variety of publicity stunts, eventually challenging herself to become the first artist to perform in space. Nothing can stop the stable service, though.

In one final effort, Beyoncé says “OK, they ready. Drop the new music.” And then — she did, by releasing new music and long-awaited album news.

During Super Bowl LVIII, Verizon dropped a commercial starring Beyoncé attempting to break the service.

What's the meaning of the album's name?

Until March 12, the album was referred to as "Renaissance Act II," since it seemed to be the second installment in Beyoncé's planned three-part project.

The name "Cowboy Carter" referenced Beyoncé's married name. Beyoncé’s full name is Beyoncé Knowles-Carter. She married Jay-Z, or Shawn Carter, in 2008.

She’s previously invoked married name in her music career, on the Mrs. Carter Show World Tour in 2013. The start of “Partition” starts with Beyoncé telling a crowd, “Let me hear you say, “Hey, Miss Carter.”

It was a mother-daughter date night for Beyoncé and Tina Knowles at New York Fashion Week.

When does the new album come out?

short video posted to Beyoncé's Instagram following the Super Bowl gives some details — and a mood board.

In the video, the singer drives a taxi cab through Texas, where she is originally from. Then, a group of people look up at a billboard.

As the camera pans back, the giant ad shows Beyoncé waving in a cowboy hat as a country twang plays in the background, featuring her own vocals.

As she's pictured driving away, a black screen with writing reveals that "Act II" of her "Renaissance" album drops March 29.

You can already listen to 2 singles

Following the album announcement, two singles were released to stream on new platforms: "Texas Hold 'Em" and "16 Carriages."

Beyoncé teased her turn toward country music at the Grammys

Members of the BeyHive likely weren’t too shocked at Beyoncé's announcement of a country album.

The singer's decision to wear a cowboy hat to the Grammy Awards the weekend before the Super Bowl sparked rumors of country music.

Another agreed with the theory and cheered, “Beyoncé wearing a cowboy hat to the Grammys…. ACT TWO ANNOUNCEMENT.” 

Though she's never dropped a fully country album, Beyoncé has dipped her toes into the genre with the release of “Daddy Lessons,” from her 2016 album “Lemonade,” which featured The Chicks.

This story first appeared on TODAY.com. More from TODAY:

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