The Chicago man who created the advertising icon Poppin' Fresh, more widely known as the Pillsbury Doughboy, passed away Wednesday at the age of 89.
Rudolph R. Perz created the doughboy during the 1960s while working for the Leo Burnett advertising agency in te city. He is among the "30-second stars" the Museum of Broadcast Communications plans to honor later this year.
Perz was formerly of the suburb of Wilmette and lived in Glenview until his death.
"The one image I have of my dad was of him tapping the can of refrigerated dough against the kitchen table," his daughter, Martha Nora, told the Wilmette-Kenilworth Patch. "That’s how his mind worked for everything. The wheels were always turning and your never were sure what idea he would come up with. There was always a twinkle in his eye and he loved the element of surprise."
Visitation was scheduled for Saturday, April 4, from 3 p.m. to 6 p.m., at Donnellan Family Funeral Home, located at 10045 Skokie Blvd. in the suburb of Skokie, according to an obituary on Legacy.com.