Survey: Chicagoans to Spend More on Christmas Gifts

Area consumers expected to spend 10 percent more

Monday, Nov 5, 2012  |  Updated 8:15 AM CDT
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A survey says more people will be spending this holiday season.

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Santa's sack could be a bit heavier this year.

According to the Chicago Tribune, consulting firm Deloitte conducted an online survey that found area consumers plan to spend about 10 percent more on gifts this year. That's a lot higher than the 1 percent increase that the National Retail Federation is expecting for the country.

However, the survey of 5,089 people nationally and 500 Chicago residents found that overall holiday spending -- from gifts to decorations to entertaining -- will drop 6.7 percent.

The survey found that 50 percent of consumers expect the economy to improve next year, up from 33 percent heading into the holiday season last year. The number of consumers planning to spend less on the holidays 37 percent is at the lowest level since 2006.

Survey respondents listed gift cards/certificates as the top item on their wish list, followed by cold, hard cash. But there's a good chance you won't be getting exactly what you want. Most shoppers say they plan to buy clothing for others.

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