Business picked up immediately when the owner of Ossama's Hair Salon decided to swap out the S-es for a B.
Thanks to a well-placed letter B, things are looking up for the Chicago hair salon formerly known as Ossama's.
Owner Mike Elsheikh said he's already seen business improve in the two weeks since he unveiled the name change from Ossama's Hair Design to Obama's Hair Design.
He said old customers have stopped by to give their approval of the new name, and passers-by have been snapping photos of the new neon sign.
He hasn't heard from Obama, but he doesn't expect him to object.