Hollywood Tells Apple to Support Flash: Report

Steve Jobs's crusade against Adobe's Flash may be angering media types

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    NEWSLETTERS

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    Apple CEO Steve Jobs's seemingly personal crusade against Flash has earned him some high-power critics among media partners.

    Time Warner and NBC Universal have told Apple that it won't be reformatting their on-line video from Flash in order to reach users of the iPad, according to sources cited by the New York Post.

    NBCU owns a stake in the joint-venture in online video site Hulu, and Time Warner has been promoting "TV Everywhere" for subscribers to access video content on multiple platforms, including portable devices like the iPhone and iPad.

    The companies are reportedly arguing that Flash's dominance means it's Apple's problem, not theirs.

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    Of course, not every studio is on board. Apple CEO Steve Jobs is the largest shareholder in Disney and sits on the board, hence Disney subsidiary ABC is offering all of its programs for free on the iPad.

    Also, Fox, which partnered with NBCU for Hulu, is also making some programming available for the iPad using Apple's preferred HTML5 instead of Flash.

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    All of which is relatively good news for Adobe, though you can be sure that if the two studios are challenging Apple's stance against Flash, it's not on any sense of charity or allegiance to Adobe.

    Jackson West assumes you understand that NBCBayArea.com is owned and operated by NBC Universal.