Adidas Unveils New Derrick Rose Campaign

Bulls star films commercial in Spanish bull ring

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    NEWSLETTERS

    The Bulls star played the part of a real bull in the first spot for the adizero line. (Published Wednesday, Jan 18, 2012)

    Seeing as NBA basketball won't be happening anytime soon, Bulls star Derrick Rose has had plenty of time for other pursuits.

    Such as filming a slick new Adidas commercial for the release of his new shoe, the adiZero Rose 2.

    The 60-second spot was filmed in Madrid, Spain, and features the reigning MVP showcasing his athleticism inside a bull ring, complete with a matador.

    The commercial will begin national TV rotation on October 5 on ESPN, the Cartoon Network and during NFL broadcasts.

    The shoe will appear in stores October 6 in home and away colors, and will eventually roll out in five additional colors. It'll be sold exclusively at Foot Locker and Eastbay for $110.

    And if the owners and players doesn't get their act together soon, it might not be the only time you'll see Rose playing in Europe.