Drew Brees and Reggie Bush of the New Orleans Saints hold up championship t-shirts after defeating the Indianapolis Colts.
In a lawsuit filed in Chicago federal court, Naperville, Ill.-based Finish Strong, a company that sells inspirational merchandise with that slogan, claims trademark infringement by Reebok International.
Finish Strong claims it has had a registered trademark on the phrase since 1998 and uses it in a branded line of apparel. Not to mention they claimed a direct link to Brees.
The Reebok T-shirt carries the slogan: "We Finish Strong! We Are Saints."
The lawsuit asks for Reebok to turn over all profits from the shirt to Finish Strong, plus unspecified damages.
Reebok, however, says it doesn't believe it infringed on Finish Strong's rights.