Life moves pretty fast, and Honda wants in on the ride.
The motor company released its "Ferris Bueller's Day Off"-theme Super Bowl commercial on Monday, days ahead of the big game and well ahead of ads by its car competitors. The commercial features "Ferris" as Matthew Broderick himself, but instead of Chicago, this day off takes place in Los Angeles.
Following Thursday's ad teaser and speculation of a possible "Ferris Bueller" sequel, the ad featuring Honda's redesigned CR-V roughly follows the storyline of its inspiration, with Broderick waking up "sick." Unlike the school day he begs off in 1986, though, Broderick calls off work from making movies.
"How can I handle work on a day like today," he familiarly says. But instead of the blue skies over suburban Chicago, he sees palm trees and an ocean view. "One of the worst performances of my career and he never doubted it for a second."
Broderick jumps into his CR-V and gallivants through town, to an amusement park, museum, racetrack and, yes, even a parade -- one in Chinatown instead of the Bud Billiken Parade.
He ends at a restaurant where a valet driver takes the CR-V for a joy ride.
The 60-second commercial is expected to air during the Super Bowl's fourth quarter, the Sausage King of Chicago not included.