CTA Reaches Titanic Ad Deal

The deal could be worth more

By Andrew Greiner
|  Thursday, Dec 10, 2009  |  Updated 10:30 AM CDT
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CTA Reaches Titanic Ad Deal

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Officials gave no reason for the crash.

The cash-strapped Chicago Transit Authority has completed an advertising deal that will add $80 million in revenue over the next five years, according to Crain's.

The CTA hired Titan Outdoor, a New York company, to manage the ads its buses and trains and train stations. In the past myriad firms managed the ads. The deal does not include bus shelters, which will still be managed by JC Decaux.

Under the terms of the deal, Titan will pay the CTA at least $80 million for the right to place print advertisements. The deal could be worth more, because Titan agreed to fork over between 62.5 percent and 63.5 percent of net ad revenue.

Advertising provides the CTA with its second largest revenue stream besides fares.

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