The CTA hired Titan Outdoor, a New York company, to manage the ads its buses and trains and train stations. In the past myriad firms managed the ads. The deal does not include bus shelters, which will still be managed by JC Decaux.
Under the terms of the deal, Titan will pay the CTA at least $80 million for the right to place print advertisements. The deal could be worth more, because Titan agreed to fork over between 62.5 percent and 63.5 percent of net ad revenue.
Advertising provides the CTA with its second largest revenue stream besides fares.