McDonald's First Black CEO Will Get a Healthy Raise

McDonald's faces some big challenges going forward

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    NEWSLETTERS

    Newly anointed McDonald's CEO Donald Thompson gets some perks with his fries.

    Newly annointed McDonald's Corp. CEO Don Thompson will get a healthy pay raise when he assumes his new duties as company chief in June.

    Thompson, who was named as a successor to outgoing CEO Jim Skinner Wednesday, will received a 26% bump in pay, bringing him to $1.1 million in base, with extra incentives available in terms of bonueses.

    said Wednesday that CEO Jim Skinner will retire later this year and hand over the responsibility of running the world's largest burger chain to the company's president.

    Thompson, a 22-year McDonald's veteran who is responsible for global strategy and operations for the chain's more than 33,000 restaurants in 119 countries, has long been considered among the top candidates in line to succeed Skinner. He will be the first African American to head McDonald's since it was founded in 1955.

    Andy McKenna, chairman of McDonald's board, said in a statement that Thompson's track record and experience "speak to his qualifications to further drive the company's momentum."

    Indeed, the challenge for Thompson, 48, will be to continue the momentum that Skinner, 67, started with the company.

    Skinner was among the group of executives that designed the "Plan to Win," which was rolled out in 2003. The plan is credited with turning around the company, which had seen its stock drop after years of corporate expansion. Under the plan, McDonald's scaled back on new stores openings, got rid of unprofitable businesses and expanded its menu items.

    The chain has since been a standout in the fast-food industry. It has been able to post strong results despite a brutal U.S. economic downturn by keeping prices low with its popular "The Dollar Menu" items, remodeling its stores and upgrading its menu with premium coffees and healthier alternatives like oatmeal and smoothies.

    McDonald's global sales at stores open at least a year — an indicator of a restaurant chain's health — have gone up every month for more than eight years. Its stock price, now trading around $96, dwarves the sub-$13 it traded at in 2003, when" Plan to Win" was introduced.

    McDonald's faces some big challenges going forward, though. One of them is the economic turmoil in Europe, which is McDonald's largest market by revenue.

    Like other companies of all stripes, McDonald's also has been troubled by rising costs for its ingredients and labor. And because McDonald's has done so well for so long, it faces intense pressure to post higher sales every month and higher numbers every quarter.