Gov. Pat Quinn on Friday morning replaced the company responsible for his campaign messages.
The governor's separation from ADPD Message and Media was apparently a relief to both sides and comes after what was evidently a strained relationship.
"We and the Quinn campaign agreed that our divergent approaches to disciplined, professional communications are incompatible. We wish Pat well," the firm said in a statement first published on The Capitol Fax Blog.
According to the Chicago Sun-Times, Quinn spokeswoman Mica Matsoff responded: "We thank AKPD for their great work and expertise. We are looking forward to taking the campaign to the next level — and in a bold, new direction."
AKPD -- formerly known as Axelrod and Associates -- produced several of Quinn's television ads leading up to February's Primary.
Quinn has hired Joe Slade White as AKPD’s replacement, Matsoff said.