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Obama Supporters More Likely To Buy Merch: Report



    Getty Images
    CHARLOTTE, NC - SEPTEMBER 04: Souvenir campaign buttons are put out for sale during day one of the Democratic National Convention at Time Warner Cable Arena on September 4, 2012 in Charlotte, North Carolina. The DNC that will run through September 7, will nominate U.S. President Barack Obama as the Democratic presidential candidate. (Photo by Joe Raedle/Getty Images)

    President Barack Obama supporters are four times more likely to buy campaign merch than supporters of Mitt Romney, according to a new report.

    From T-shirts to bumper stickers, analysis of campaign-finance reports by USA Today found the president's campaign ordered $6.7 million worth of merchandise to sell compared to Romney's $1.6 million.

    The paper points out that neither camp would go on the record about their sales, but in a sworn statement in a lawsuit against Demstore.com, the Obama campaign's director of marketing and merchandise said the sales play a large role in strategy.

    The statement noted Obama's campaign raised $37 million from merchandise sales in 2008, according to USA Today. That rate of sales could account for the 2012 campaign's small-dollar donors making up 48 percent of fundraising.

    Yep, that's a lot of pens.