As part of a campaign to appeal to more local vodka fans, Absolut, one of the world’s largest alcohol brands, has created a Chicago-themed vodka.
Known as Absolut Chicago, the new spirit is described as a “smooth, mellow blend of rosemary and thyme herbal notes and green olives,” intended to capture the city’s history with a “unique blend of the past with the cutting edge of right now.”
Which got us thinking: Clearly, rosemary, thyme and olives don’t have anything at all to do with Chicago, do they? I mean, no one ever tasted rosemary and suddenly imagined themselves on Lower Wacker Drive, right?
Or chomped into an olive and felt an urge to overpay for downtown parking. Or took a whiff of thyme and longed for a 100-degree afternoon in the bleachers at Wrigley, watching the Cubs blow another late-inning lead.
If Absolut really wanted to create something “grounded in [Chicago’s] history and tradition yet constantly looking to the future,” I can think of about a dozen other flavors and scents it should have incorporated into its new vodka.
So, as a lifelong Chicagoan and an unflagging city booster, I hereby offer the marketing folks at Absolut my suggestions for what a real Chicago-themed vodka should taste and smell like:
There’s dozens more, I’m sure.
What do you think? Tell us on the Ward Room Twitter account, or just use the hashtag #ChicagoFlavor. Our editors will collect up the best responses and post next week.