Victoria Beckham is launching a clothing line for the masses.
The former Spice Girl has taken a step back from the expensive, upscale brand that her clothing line has become famous for and is now focusing on creating wardrobe pieces that are accessible for lower-income consumers.
"For a while now, I have been thinking how great it would be to work on clothes for a customer that either doesn’t want to pay or can’t pay designer prices," Beckham said in statement. "I loved the idea of opening the brand up to a wider audience and being able to share my vision with a broader customer base."
Victoria Beckham for Target includes more than 200 items for women and children, marking the designer's first excursion into designing childrensware.
"Designing for children is something I’ve wanted to do for a long time, so I was incredibly excited to be able to incorporate childrenswear into this collection," Beckham said in a statement.
Beckham joins other high-end designers who have collaborated with Target, including Jason Wu, Lilly Pulitzer and Zac Posen.
Pieces in the collection range in price from $6-$70, with most items under $40, and will be offered in sizes XS-3X for women and NB-XL for girls, toddlers and babies, according to the company.
The Victoria Beckham for Target collection will be available April 9 through April 30, 2017, or while supplies last.