Lightbank, the investment fund backed by the co-founders of Groupon, is branching out further once again after last week's announcement that it was betting on a local fantasy sports operator.
This time it's putting money into Chicago-based social-media agency SocialKaty, which manages the Facebook and Twitter accounts for small to mid-size companies -- and they claim to have reached over 20 million people.
"This investment from Lightbank allows our team to accelerate growth into new markets in need of scalable online marketing solutions," said SocialKaty Co-Founder Craig Ulliot in a statement. “Our typical package is about half the cost of hiring a full-time community manager, and with actual measurable results it’s a no-brainer for our clients.”
SocialKaty also stressed that this money will help it expand beyond Chicago and eventually internationally.
You can read more about SocialKaty over at the company's blog -- funny enough, the most recent post over there is how to get your story featured in the media. Looks like they know what they're talking about.
David Wolinsky is a freelance writer and a lifelong Chicagoan. In addition to currently serving as an interviewer-writer for Adult Swim, he's also a columnist for EGM. He was the Chicago city editor for The Onion A.V. Club where he provided in-depth daily coverage of this city's bustling arts/entertainment scene for half a decade. When not playing video games for work he's thinking of dashing out to Chicago Diner, Pizano's, or Yummy Yummy. His first career aspirations were to be a game-show host.