Inc Well | Small Business Advice for Chicago Entrepreneurs
A how-to blog for Chicago business
Wednesday, Mar 6, 2013 at 11:02 PM
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By Jill Kocher, Edited by: David Wolinsky

Why You Can't Fight Search-Engine Results

Why You Can't Fight Search-Engine Results

Searchers ultimately control what a search phrase “means” and what types of content are relevant for a search query. A business selling furniture pads might be 100 percent certain that they sell “protective... Read »

Friday, Feb 22, 2013 at 1:13 PM
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By Jill Kocher, Edited by: David Wolinsky

SEO Conversion Challenges: When Every Page is a Landing Page

SEO Conversion Challenges: When Every Page is a Landing Page

Searchers aren’t like your other online customers. As a result, converting searchers to customers requires a different way of thinking. Read »

Wednesday, Jun 25, 2014 at 2:13 PM
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By Jill Kocher , Edited By David Wolinsky

6 Reasons Why You Need Google Webmaster Tools

6 Reasons Why You Need Google Webmaster Tools

Along with their web analytics, the first account I ask my SEO clients for access to is Google Webmaster Tools. It’s an invaluable source of insight into your organic search performance for the following six... Read »

Monday, Dec 17, 2012 at 1:01 PM
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By Jill Kocher, Edited by: David Wolinsky

Five Free WordPress Plugins for Better SEO

Five Free WordPress Plugins for Better SEO

WordPress is a simple and flexible publishing environment used to create blogs, sites and even simple ecommerce sites. One of the reasons it’s so popular is the prevalence of plug-ins that make customizing... Read »

Wednesday, Dec 5, 2012 at 4:46 PM
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By Jill Kocher, Edited by: David Wolinsky

3 Free, Web Newbie-Friendly Keyword SEO Tools

3 Free, Web Newbie-Friendly Keyword SEO Tools

Analyzing keyword data can be fast and fun with these free tools. Read »

Wednesday, Nov 21, 2012 at 11:31 AM
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By Jabez LeBret, Edited by: David Wolinsky

How to Defend Your Online Reputation

How to Defend Your Online Reputation

"The best defense is a good offense" perfectly sums up online reputation defense. To best protect your online reputation, you want to be in control of the information that appears about you on Google's first two... Read »

Wednesday, Nov 21, 2012 at 11:25 AM
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By Jon Porter, Edited by: David Wolinsky

Should Your Home Page Have a Video?

Should Your Home Page Have a Video?

It’s not a must, but the answer is "yes" in most scenarios. Think about your potential customers visiting your website: it’s important to make a great first impression. Did you know that you have fewer than... Read »

Friday, Nov 16, 2012 at 4:46 PM
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By Andy Crestodina, Edited by: David Wolinsky

2013 Search Trends: What Google Wants for Christmas

2013 Search Trends: What Google Wants for Christmas

There are lots of things that Google might like for the holidays. They would love for Santa to leave some favorable legal rulings in their stocking and an extra billion in ad revenue under the tree. But... Read »

Thursday, Nov 15, 2012 at 11:40 AM
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By Jill Kocher, Edited by: David Wolinsky

How to Use Panguin to Find SEO Issues

How to Use Panguin to Find SEO Issues

Google’s algorithm updates can have a big impact on organic search traffic and sales. Now that the search giant has ramped up its algorithm tweaks to occurring an average of one to two per day, it can be... Read »

Wednesday, Oct 31, 2012 at 2:48 PM
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By Jill Kocher, Edited by: David Wolinsky

How Search Impacts Holiday Shopping

How Search Impacts Holiday Shopping

Most businesses accept online shopping as a necessary part of their business models, and search as an important driver of brand recognition and shopping decisions. With the 2012 holiday season upon us, let’s... Read »

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A blog dedicated to Chicago business. From “how-to” startup tips to the latest and greatest business news in the Windy City. Lean on our experts, ask questions, find out best practices to take your passion project professional and learn about all the business happenings in the city.

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