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A how-to blog for Chicago business
More Motorola Job Cuts Planned By Google
Google is broadening job cuts from its Motorola Mobility unit outside the U.S. and will take $390 million in severance costs and other charges related to the layoffs. Read »
Motorola Mobility to Cut 4,000 Jobs
The Libertyville-based wireless company whose headquarters are headed for Chicago plans to cut 4,000 jobs worldwide, the company's owners confirmed. Motorola Mobility expects to cut 20 percent of its... Read »
Google Considers Move to Merch Mart: Report
Google could be moving to the Merchandise Mart. Sources tell Crain's Chicago Business the California-based company is in advanced lease negotiations with the Mart's owner. But there is still a chance talks could... Read »
Motorola Mobility May Move to Chicago
The next notch in the Google-Motorola Mobility merger may just spell great news for the Chicago economy and corporate landscape: Google is reportedly shopping for more than 500,000 square feet of office space... Read »
How to Optimize Your Google Local Places Page
Google Places is free, simple to optimize and can lead to huge results. Less than two percent of people that use Google ever click on the second page of returns. For local businesses, when someone searches... Read »
Why Google PageRanks Are Now Irrelevant
By no means am I an SEO expert -- although I did briefly temp at an SEO firm many moons ago -- but one thing I've always understood was an unassailable fact was that your Google PageRank was of paramount... Read »
Photos: Inside Google Chicago's Office
Midwest manager of global communications and public affairs for Google opens... See Full Gallery »
Peek Inside Google's Chicago Office
Midwest manager of global communications and public affairs for Google invites Inc. Well inside Google's Dearborn Plaza office -- all six floors of it. Read »
How to Wring the Most Out of Google Analytics
Stats are great, but if you get too bogged down in them it's easy to get lost in the rabbit hole and forget what you should be using them for. Inc.com has a great post on keeping focused and effective on Google... Read »
How to Hire Like Google
When I was at Google's Chicago office on Thursday for an upcoming Inc. Well post, Midwestern Manager of Global Communications and Public Affairs Jake Parrillo told me his company gets 4,000 resumes a day.... Read »
About
NBC Chicago's "How-To" start up blog aims to help your entrepreneurial idea germinate and grow into a fully functioning business. Lean on our experts, ask questions and find out best practices to take your passion project professional.
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Photos & Videos
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Spotlight: Guaranteed Rate
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CEO Spotlight: Enova's David Fisher
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Rahm Lauds Tech Incubator 1871
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Spring Clean Your Career
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Spotlight: Redbox Instant's Amy Gibby
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Ask an Owner: Work on Business, Not in Business
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Ask an Owner: Keep an Eye on the Money
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Ask an Owner: Have a Clear Branding, Marketing Strategy
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Ask an Owner: Why You Need to Delegate Tasks
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Ask An Owner: The Biggest Lesson Learned
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Ask an Owner: Share Your Idea
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Just One Drink: Chef Stephanie Izard
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Spotlight: Baird Capital Venture Partners
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Spotlight: Discover Card's Mike Boush
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CEO Spotlight: Threadless Founder Jake Nickell
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CEO Spotlight: kCura's Andrew Sieja
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Spotlight: Sertifi's John and Nick Stojka
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Just One Drink: Chef Fabio Viviani
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'Salsa Truck' Gets City's First License for Onboard Cooking
What We Cover
See more What We Cover
Pets
Some officials have estimated the City of Chicago's dog population to be somewhere around 500,000. Add in all the cats, fish and birds and you've got yourself an industry just begging -- and barking -- to be...
Fashion
There are plenty of questions for a fledgling fashionista to answer. Never fear: We've got the goods.
Marketing
Good luck making a dent in the public conscience if you don't have marketing and branding plan to get your message out.
Food Business
Experts say 90 percent of new restaurants fail in their first year of operation. You want to be the 10 percent that makes it. But how?
Most Popular
- Why You Should Use QR Codes (Really)
- Spotlight: Guaranteed Rate
- How to Optimize for the App Store
- Marketing: How to Grow by Who You Know
- GrubHub, Seamless to Join Foodie Forces in Merger
Authors
David Wolinsky
David Wolinsky is a freelance writer, lifelong Chicagoan, and reasonably handsome business-study scion.
Kim Vatis
Kim Vatis joined NBC5 News in 1997. She currently Anchors the weekend morning newscasts, is general assignment reporter and special projects reporter for the 10 PM newscasts.
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