Chicago Blackhawks Open Epic ‘Hockey House’ Pop-Up Store

The Chicago Blackhawks and Boston Bruins will battle in the Winter Classic, and the Hawks have opened a sparkling new pop-up store on Michigan Avenue to celebrate the occasion!

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James Neveau
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The Blackhawks "Hockey House" is a pop-up store located on Michigan Avenue, just south of the team's flagship store.
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There are plenty of interactive elements at the store, including locker stalls featuring jerseys and gear from some of the team's biggest stars.
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Fans can also take pictures at the team's photo booth, which is placed directly in front of a large "One Goal" display at the back of the space.
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There are plenty of other interesting touches as well, including a mural designed by a local artist to capture the flavor of the city and the history of the team.
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These may look like decorative boards, but they are actually from the United Center!
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Fans can grab a wide variety of Winter Classic gear, including jerseys, hats, t-shirts, scarves, stocking caps (or in hockey lingo, toques), and much more.
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The store will be open through the Winter Classic, which will take place on Jan. 1 at Notre Dame Stadium in South Bend.
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The store will close on Jan. 4, but the team's flagship store down the street is open year-round.
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