Chicago Blackhawks Open Epic ‘Hockey House’ Pop-Up Store

The Chicago Blackhawks and Boston Bruins will battle in the Winter Classic, and the Hawks have opened a sparkling new pop-up store on Michigan Avenue to celebrate the occasion!

10 photos
James Neveau
The Blackhawks "Hockey House" is a pop-up store located on Michigan Avenue, just south of the team's flagship store.
There are plenty of interactive elements at the store, including locker stalls featuring jerseys and gear from some of the team's biggest stars.
Fans can also take pictures at the team's photo booth, which is placed directly in front of a large "One Goal" display at the back of the space.
There are plenty of other interesting touches as well, including a mural designed by a local artist to capture the flavor of the city and the history of the team.
These may look like decorative boards, but they are actually from the United Center!
Fans can grab a wide variety of Winter Classic gear, including jerseys, hats, t-shirts, scarves, stocking caps (or in hockey lingo, toques), and much more.
The store will be open through the Winter Classic, which will take place on Jan. 1 at Notre Dame Stadium in South Bend.
The store will close on Jan. 4, but the team's flagship store down the street is open year-round.
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