Bulls Go Multicultural

NBA commish Stern uses Bulls to reach out to Latinos, Europeans

David Stern is the consummate businessman, and his plans for global NBA domination are no secret. If you question him about them, he will yell at you. Loudly. Even when he's pretty much completely wrong. Leadership! Anyway, Stern has made up his mind: He wants NBA franchises in Europe. Nothing will stop him. Insert maniacal laugh here.

He also wants Latino fans. What league doesn't?

Stern's strategies on both of these fronts will affect the Chicago Bulls. The first will happen Thursday night, when the Bulls wear a commemorative Spanish-language as part of the NBA's "Noche Latino." The jersey will read "Los Bulls," and several other teams will wear them. Smart marketing strategy, that -- one imagines those jerseys selling quite well, and it's never a bad idea to remind Latino fans you care about them, too.

As for Europe, that'll come next year, when the Bulls will play a preseason game against the Jazz in London. Basektball is popular in Western Europe ... but not so much in London. We imagine Spain would have been a better choice. But in any case, the game's happening, which means it's only a short while until Stern has his five or six NBA franchises in Europe, and the Bulls make that transatlantic flight several times a year. Boy, we bet they'll love that.

Eamonn Brennan is a Chicago-based writer, editor and blogger who would love to go to Europe, actually. You can also read him at Yahoo! Sports, FanHouse, Mouthpiece Sports Blog, and Inside The Hall, or at his personal site, eamonnbrennan.com. Follow him on Twitter.

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