Talking Urinal Cakes Deployed to Curb Drunk Driving

"Listen up. That's right, I'm talking to you," the chatty cakes greet their visitors

Hey bro, next time you get piss-drunk, listen to your urinal.

Michigan officials are deploying 400 talking urinal cakes to 200 restaurants and watering holes across the Great Lake State as part of a stepped up anti-drunk driving campaign for the Fourth of July, the Detroit News reported.

The Crownsville, Md.-based company at the center of the campaign, Healthquest Technologies Inc., has named their motion-activated deodorizing cakes Wizmark “Interactive Urinal Communicators.”

“There are many places you can put your ad, but most of them don't guarantee three seconds of attention, let alone a consumer's undivided attention,” the firm says on its website.

Wizmarks can “talk, sing or flash a string of lights” to greet their visitors, the company boasts.

According to the Detroit News, the urinal cakes being sent across Michigan will broadcast this message: "Listen up. That's right, I'm talking to you. Had a few drinks? Maybe a few too many? Then do yourself and everyone else a favor: Call a sober friend or a cab. Oh, and don't forget to wash your hands."

The Detroit Free Press notes that the cakes have also been used in other states to battle drunk driving.

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